I'm researching a specific question: why don't more culturally engaged people in their late 20s and early 30s collect art? You go to museums, you have taste — but most of you don't own original work.
I'm trying to understand why, honestly.
Takes 4 minutes. No wrong answers.
01 / 11
How would you describe your relationship with art today?
I love it but feel like an outsider
I appreciate it casually
I follow specific artists or movements
I've already started buying
02 / 11
When was the last time a piece of art genuinely moved you? Where were you?
One or two sentences is plenty.
03 / 11
What kind of art do you prefer?
Impressionism, abstract, figurative, photography, sculpture, specific artists — whatever comes to mind.
04 / 11
Have you ever bought original art (not a print or poster) for yourself?
No, never
Once or twice
A few pieces over the years
I collect regularly
05 / 11
If you haven't bought (or haven't bought more) — what's holding you back?
Select any that apply.
I don't trust my own taste
I'm worried about being ripped off
I don't know where to start
Galleries feel intimidating
Online platforms feel cheap
Prices feel opaque
It's just not been a priority
Other
06 / 11
What's the most you'd pay for a single original piece by a young emerging artist whose career was just beginning?
Under €1,000
€1,000–3,000
€3,000–8,000
€8,000–20,000
More than €20,000
I wouldn't, no matter the curator
07 / 11
In the last 12 months, what's the most you've spent on something purely because you loved it?
A watch, a trip, a piece of furniture, a bottle of wine, a piece of clothing.
€500–2,000
€2,000–5,000
€5,000–15,000
08 / 11
If a trusted curator invited you to an evening with one or two emerging artists — drinks, conversation, see the work in person — would you go?
Yes, immediately
Yes, if it sounded right
Maybe, depends
Probably not
09 / 11
What city are you based in?
10 / 11
Your name and email.
So I can follow up — invite you to events, send the curated drops, or just thank you.
11 / 11
Want me to invite you to my next collector event or send the curated drops I'll be doing this year?
Yes, please
Maybe — let me see what it looks like first
No thanks
Thank you.
Your answers help me think more clearly about what to build.